Cheaters Guide to Marketing
" Reviews and Factsheets "

Module 1 - Choosing a Niche Market
Learn how to choose a profitable niche market. You want to spend some time researching this part else you could be wasting months of your efforts working on the wrong market.

Module 2 - Competition Analysis
Competition is good and necessary. They help to bring in more buyers and thus more money. Do you want to earn big profits in any market you want? Learn to analyze what your competitors are doing and beat them at their own game.

In this module, Eric teaches you how to find "profitable" market using Clickbank and other sources. He also cover on studying your competitors' sites to determine the competitiveness. This will help you set the guideline for your expectation and hard work needed according to the competition.

Module 3 - Choosing your market within the Niche
So after you decide which niche market you are going to target. You need to choose the products to sell. You need to know your market's needs and their expectation level.

You will learn how and where to look for problem. The problem as in the users' problems and soon it will be your problem ! Solving their problem fatten your wallet. Then you will learn how you can create a product to solve this problem.

Module 4 - Determine Profitability of your market
Discover how much you can charge your services and products.You will have a good idea on your profit margins and your prospect spending power in this module.

Module 5 - Gathering Content Ideas for the Product
You will make the biggest profit if you create your own products. In this module, you will understand what kind of products your market need and how to create them.

This is one of my favorite sections. Since Product = Money !

Module 6 - Creating Product Funnel
Discover how to maximize your profits with each customer using a sales funnel. Product funnel is very effective as it is a win-win situation. It is similar to you walking inside a big supermart and buying relevant products along the way.

Module 7 - Creating Sales Copy / Website
This is easily the most important module of all. Learn to create effective salesperson who is going to sell for you 24 hours a day.

Eric will teach you how to “borrow” competitors’ sales letters and coming up with a better copy. If you know how to benchmark your sales copy with your strongest competitor, you are going to come out top in whatever you are selling.

Module 8 - How to Come Up with Your Story
Do you know that story can be your best form of sales copy? Learn to create compelling story so your prospects will drop their sceptism and buy from you

Module 9 - How to Create Video-Speaking Video
Learn to differentiate from your competitors by turning your static sales page into a lively salesperson using videos. Videos help to build rapport fast and rapport means more sales

Module 10 - Outsourcing Product and Copy Creation
Learn how and where to look for outsourcing. A must if you want to expand your business fast and furious

Module 11 - Creating Content Site with Blogs
Eric shares with you how to create better contents than your competitors do and contents that the search engine will love.

Module 12 - Getting Testimonials
Your prospects will find it easier to buy from you when they see some user reviews. Understand the tactics to sourcing for real testimonials. With so many similar products out there, it is a great difference to making more sales

Module 14 - Finding Partners to Launch
Your JV partners will determine whether your product launch is a great success or just plainly successful.

Eric and Richard have plenty of experiences in product launching. You will learn where to find your partners. How to attract them and etc. One of the best way where you can kick start your business without any list !

Module 15 - Product Launch Tactics
Learn how to create buzz for your launch and make the most sales in the shortest time. Great marketers using effective launch tactics were able to generate million dollars sales in just a week or 2 (examples are Mike Filsaime and John Reez)

This show how powerful anticipation buildup can be. Doing this correctly, you will have a stream of hungry buyers queuing up at your webpage on the day of launch.

Module 17 - Recruiting and Training your affiliates
This is potentially the most powerful sales tactic. Affiliates can create very powerful viral marketing for you. Understand how you can motivate and help your affiliates to market your products more effectively

Module 19 - SEO & Traffic
If you master this module, you can probably market anything in any niche without anyone help ! Learn the basics to advanced topics on SEO strategies.

Eric is going to cover an extensive network of traffic that you can tap into. Not just any traffic but targeted buyers. Learn how to test and improve your conversion to maximise your efforts. Even offline advertising will be covered.